Because Generic Campaigns Don’t Sell Ancillaries Anymore
The airline had offers.
Passengers had notification fatigue.
22North helped bridge that gap with contextual, behavior-triggered passenger journeys across WhatsApp, voice, SMS, and email.
From failed payment recovery to personalized ancillary prompts, every interaction became more relevant, timely, and conversion-focused.
Impact
- 50bps increase in conversions
- 2.5X higher average transaction value
- Better recovery of incomplete bookings
- Higher engagement across digital channels
CTA: Read the growth story →
