Recovery Is No Longer Operational. It Is Conversational and Real-time.
Delayed aircrafts. Airport availability. Displaced crew. Thousands of impacted passengers receiving fragmented updates across channels. For most airlines, irregular operations (IROPs) still trigger operational and CX friction.
The challenge is no longer simply operational recovery. It is orchestration.
The liability of getting it wrong is significant. According to IATA, nearly 78% of passengers expect a unified digital experience throughout their journey. Yet irregular operations cost airlines up to 8% of annual revenue — a staggering $60bn to the industry annually.
At APEX FTE Ancillary & Retailing 2026, 22North will showcase a new-generation disruption recovery and passenger servicing platform that connects operations, passenger engagement, and ancillary commerce.
22North’s platform meets passengers where they already are — on WhatsApp, voice, RCS, SMS, or Telegram — within a single continuous conversation. Rebooking, upgrades, compensation and support, all resolved without channel-switching or repeated verification. And for your airline, we optimise messaging costs by up to 40%.
Because modern passenger recovery is no longer just about restoring operations. It is about restoring confidence in real time.
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Tags: APEX FTE | Dublin 2026 | IROPs | Disruption Recovery | Passenger Servicing | Ancillary | Retailing
