ABOUT 22NORTH

Committed to Delivering Great Passenger Experience

Building on our aviation journey since 2006, 22North (22 North by Phonon) automates personalised passenger journeys — helping airlines unlock higher revenue, recover faster from disruptions and deliver exceptional passenger experiences.

22North global passenger experience network
STEERING OUR VISION

Leadership Team

Pioneering aviation tech, passenger communication, and disruption recovery.

Ujwal Makhija - Founder & Chief Executive Officer of 22North

Ujwal Makhija

Founder & Chief Executive Officer
Paresh Domadia - Chief Technology Officer of 22North

Paresh Domadia

Chief Technology Officer
Pooja Makhija - Executive Director of 22North

Pooja Makhija

Executive Director
Parin Shah - Head of Customer Success at 22North

Parin Shah

Head of Customer Success
WHAT GUIDES US

OUR CORE VALUES

Principles shaping our product engineering, airline operations, and partner outcomes every single day.

PASSION

INTEGRITY

CONTINUOUS IMPROVEMENT

DELIVER RESULTS

OUR ETHOS

Company Culture

Driven by inclusion, transparency, and shared purpose.

Inclusion and Diversity symbol

Inclusion and Diversity

  • Commitment to Inclusivity
  • Valuing Diversity
  • Empowering Contributions
  • Cultural Embrace
  • Fostering Respect
Transparency symbol

Transparency

  • Open & honest communication
  • Sharing right info & insights.
  • Foster open feedback.
  • Collaboration
  • Informed decision-making.
Social Responsibility symbol

Social Responsibility

  • Commitment to Positive Impact
  • Community Engagement
  • Volunteering Efforts
  • Sustainable Practices
  • Alignment with Values
OUR MILESTONES

Company Overview

Our journey from 2006 startup to enterprise aviation scale

2006

Phonon founded

Founded by Ujwal Makhija. Early clients: Kingfisher, IndiGo, Sutherland and HDFC.
2014–2015

A stronger foundation

2014: Click to Call trademark.
2015: Became a private limited company.
2016

Licensed in Vadodara

Audiotex licence for the Vadodara service area.
2018

Expanding into AI

Acquired iDeliver, adding AI-based bot capabilities.
2019

Phonon Central launched

Introduced self-service IVR and Chat Central.
2021

Truecaller partnership

Became a channel partner for Truecaller for Business.
2024

A nationwide footprint

Secured a pan-India unified Audiotex licence.
2025

22North established

A new chapter in AI-powered passenger communication.
PROVEN EXCELLENCE

Awards & Recognition

Recognized across industry for operational excellence.

BFSILeadership Summit
ApolloMunich
Let's Uncomplicate
#InspireNext
CATALYST
SOCIETE GENERALE
3X
Deloitte.
Technology Fast50
YES BANK
3rd Digital Innovation Summit
NASSCOMPRODUCT CONCLAVE
BFSILeadership Summit
ApolloMunich
Let's Uncomplicate
#InspireNext
CATALYST
SOCIETE GENERALE
3X
Deloitte.
Technology Fast50
YES BANK
3rd Digital Innovation Summit
NASSCOMPRODUCT CONCLAVE
BFSILeadership Summit
ApolloMunich
Let's Uncomplicate
#InspireNext
CATALYST
SOCIETE GENERALE
3X
Deloitte.
Technology Fast50
YES BANK
3rd Digital Innovation Summit
NASSCOMPRODUCT CONCLAVE