22North DNA
Who We Are
22North by Phonon is an airline’s Manage My Booking across alternate digital channels, designed to own and automate passenger communication end to end, from pre-booking through post-travel. Over the years, Phonon has diversified & built aviation-specific systems to better serve aviation businesses.
Phonon is a 3X Deloitte Technology Fast 50 company, building profitable, enterprise-grade communication technology for global companies across aviation, BFSI and retail sectors.
We are a proudly Made in India company headquartered in Vadodara, Gujarat.
Leadership at 22North
Chief Executive Officer
Ujwal Makhija
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Chief Executive Officer
Ujwal Makhija
"Making complex journeys feel effortless."
Two decades asking why customers should work harder than technology. Electronics engineer, MBA from IIM Calcutta, former WNS leader. Passionate about intelligent automation and elegant solutions. Off-duty: golfing, gardening, and solving problems nobody else has noticed.
Head of Revenue
Pooja Makhija
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Head of Revenue
Pooja Makhija
"Finding opportunities where others see obstacles."
Combines sharp commercial thinking with an instinct for building momentum. Known for connecting dots others miss and turning "maybe someday" into "what's next?" Outside work: mentoring, meaningful causes, and three spirited children who keep life full of perspective.
Chief Technology Officer
Paresh Domadia
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Chief Technology Officer
Paresh Domadia
"Building technology at scale. Questioning everything else."
Looks at impossible problems and asks, "What if we did it differently?" AI experimenter and lifelong learner — passionate about system architecture, spiritual philosophy, gardening, and cooking.
Head of Customer Success
Parin Shah
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Head of Customer Success
Parin Shah
"Success isn't a feature. It's the outcome."
The person customers call when something needs to work — and keep working. Brings relentless ownership to every challenge, ensuring technology delivers real-world results. Passionate about sports, travel, and making memories with his kids.
Ujwal Makhija
Founder & MD, Phonon
Pooja Makhija
Executive Director
Paresh Domadia
Chief Technology Officer
Parin Shah
AVP, Client Success
Milestones That Shaped 22North
We are a proud Made In India company headquartered in Vadodara, Gujarat. We specialize in solving business problems – with technology as a means, not an end.
22North "Manage My Booking on Alternate Channels"
Powered by integrations with Amadeus, Navitaire and Sabre, 22North is Phonon's aviation-specific platform focused on optimizing & improving aviation operations. It implements multilingual passenger journeys including Conversational Manage My Booking, ancillary and duty-free sales, schedule change and IRROPS communication, loyalty engagement, and baggage services.
Pan-India unified Audiotex License acquired
Phonon obtained the AudioTex Unified License for PAN-India operations, allowing it to provide seamless and compliant taxi services across the country. This milestone further solidified Phonon’s expertise in telephony solutions, ensuring smooth nationwide operations while adhering to regulatory standards.
Partnership with Truecaller for Business
Strengthening its position in caller identification and business communication, Phonon entered into a channel partnership with Truecaller for Business. This collaboration empowered enterprises to enhance their brand visibility, reduce spam-related concerns, and improve customer trust through verified business caller identification.
Phonon Central Platform established
Phonon introduced Phonon Central, a self-service platform designed to streamline customer interactions through IVR (Interactive Voice Response) and chat solutions. This initiative enabled businesses to automate customer engagement, reducing operational costs while improving response times and service quality.
iDeliver launches
In a strategic move to enhance its artificial intelligence capabilities, Phonon acquired iDeliver, a provider specializing in AI-powered bots. This acquisition allowed Phonon to integrate advanced automation into its portfolio, offering businesses intelligent customer support and self-service options through voice and chat-based interactions.
Audiotex License acquired
Phonon was granted the Audiotex license for the Vadodara service area, enabling it to expand its offerings in regulated voice-based services. This licensing marked a key step in the company’s journey to provide compliant, high-quality telephony solutions tailored to businesses' evolving needs.
Phonon now a Private Limited Company
Phonon transitioned from a proprietorship to a Private Limited Company, a significant milestone that reinforced its commitment to growth and innovation. This incorporation helped Phonon scale its operations, attract investment, and establish a stronger foothold in the competitive communication technology industry.
Click to Call™ Launches
Phonon successfully secured the trademark for Click to Call™, a pioneering solution designed to bridge the gap between businesses and their customers. This innovation allowed enterprises to offer real-time, one-click communication, significantly improving customer engagement and conversion rates. The introduction of this service positioned Phonon as a leader in customer-centric telephony solutions.
Phonon Founded
Phonon was founded as a proprietary firm by visionary entrepreneur Mr. Ujwal Makhija. Established as a cloud telephony company based in Asia, Phonon aimed to revolutionize business communication by leveraging emerging technologies to provide seamless, automated customer interaction solutions.
Enterprise-Grade Compliance & Certifications
Run your entire airline and airport communication on WhatsApp.
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