22North Partners with Jazeera Airways to Launch JazLink

14 Oct, 2026By Khushi Purohit
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Phonon Partners with Jazeera Airways to Launch ‘JazLink’ — Delivers First In Market Baggage Belt Notifications Ensuring Smoother Arrivals & Faster Turnaround

JazLink, powered by 22North, brings real-time multilingual WhatsApp notifications, automated baggage belt alerts, and intelligent passenger engagement to Jazeera Airways.

Vadodara, India | 13 November 2025 — 22North by Phonon has partnered with Jazeera Airways to launch JazLink, an AI-powered passenger communication platform designed to make air travel more connected, informed, and convenient.

The collaboration brings real-time, multilingual passenger notifications to Jazeera Airways through WhatsApp and other digital communication channels. Powered by 22North’s aviation-focused automation platform, JazLink helps the airline deliver timely, contextual updates throughout the passenger journey, from flight status information to baggage collection.

Bringing smarter passenger communication to aviation

Airline passengers need more than occasional updates. They need accurate, relevant information at the right time, especially when flight schedules change or they arrive at their destination.

JazLink addresses this need by helping Jazeera Airways automate passenger communication across key travel touchpoints. Through intelligent workflows, the platform supports personalised updates in multiple languages, including English and Arabic.

Passengers can receive notifications covering:

  • Flight status and gate changes: Timely updates to help passengers stay informed.

  • Baggage belt notifications: Automated alerts that tell arriving passengers where to collect their luggage.

  • Rebooking links: Relevant information and links to support passengers when travel plans change.

  • Feedback journeys: Automated prompts that help airlines gather passenger feedback.

  • Travel reminders: Proactive communication to support a smoother journey.

By bringing these interactions together, JazLink helps make passenger communication more consistent, proactive, and convenient.

Introducing automated baggage belt notifications

A key feature of the JazLink launch is its automated baggage belt notifications, described in the launch announcement as a first-of-its-kind initiative in the Gulf Cooperation Council (GCC) region.

Baggage collection is an important part of the arrival experience. Yet passengers may have to look for information or wait for updates before knowing where to collect their luggage.

JazLink helps address this gap by sending baggage belt information directly to passengers. This supports a more informed arrival experience and can help airport and airline teams coordinate passenger journeys more efficiently.

The initiative demonstrates how targeted automation can improve a specific travel touchpoint while contributing to broader operational goals.

Built on 22North’s aviation-focused automation platform

JazLink is powered by 22North, Phonon’s passenger operations platform for aviation. Its flexible, no-code workflow designer enables airlines to build, deploy, and adapt passenger communication journeys without relying on lengthy development cycles for every change.

The platform combines intelligent automation with contextual messaging to help airlines deliver relevant updates and reduce duplicate communications.

According to the launch announcement, the collaboration delivers 73% faster passenger notifications and 35% more accurate communication, supported by AI-driven automation and logic designed to suppress duplicate messages.

These capabilities can help airline teams improve communication efficiency while giving passengers clearer, more timely information.

A shared commitment to passenger-first innovation

Commenting on the launch, Ujwal Makhija, Founder and Managing Director of Phonon, said:

“We’re thrilled to partner with Jazeera Airways to launch JazLink — a leap toward intelligent, human-like communication for passengers. Our mission is to automate meaningful outcomes through AI. With JazLink, passengers gain a true digital companion that keeps them informed, assured, and connected at every touchpoint.”

The partnership reflects a shared focus on using technology to create simpler, more connected passenger experiences. It also marks a significant aviation collaboration for Phonon in the GCC market.

For Jazeera Airways, the initiative supports its wider digital transformation ambitions, including improving passenger satisfaction and building the digital capabilities needed to support future growth.

Advancing the future of passenger operations

As airlines look to improve customer experience while managing growing operational demands, proactive communication is becoming an increasingly important part of passenger operations.

JazLink illustrates how AI-powered automation can connect everyday travel interactions, from flight updates to baggage collection, into a more cohesive passenger journey.

For 22North, the launch reinforces its focus on helping airlines connect operational processes with meaningful passenger outcomes. By making communication more timely, contextual, and automated, the platform helps airlines move towards a more informed and connected travel experience.

Explore how 22North helps airlines transform passenger operations: Visit 22North.


As featured in the media

Read more about the JazLink launch and the partnership between Phonon and Jazeera Airways:

 

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