Frequently Asked Questions

22North provides a common passenger operations layer across these functions. RevenueMax focuses on post-booking revenue and capacity decisions, RecoverMax manages passenger disruption recovery, and ImpactMax automates operational communications. This allows airlines to coordinate passenger-facing decisions without treating revenue, IRROPS and communications as isolated workflows.

Yes. Modern airline operations software should work with existing core systems rather than require their replacement. 22North can consume signals from systems including the PSS, DCS, AODB, CRM, website, app and contact centre and use them to trigger passenger, revenue and operational workflows.

Airlines can automate post-booking operations by continuously evaluating booking, passenger, inventory and operational events and applying predefined decision rules. 22North uses these signals to support actions such as overbooking optimisation, voluntary rebooking, disruption recovery, passenger notifications and other passenger-level interventions.

The biggest opportunity is to replace avoidable manual servicing with proactive decisions and passenger self-service. 22North can automatically identify what has changed, determine the appropriate passenger action and communicate the next step digitally, reducing dependency on airport desks and contact centres while giving passengers clearer journeys.

Airline overbooking management software uses booking, capacity and passenger show-up information to determine how much inventory an airline can safely sell beyond physical capacity. RevenueMax adds passenger-level no-show prediction and voluntary resolution to this process, helping airlines balance empty-seat risk against involuntary denied boarding risk.

Airlines can use no-show prediction models to estimate the probability that individual booked passengers will travel. RevenueMax converts expected show-up signals into departure-level capacity decisions, giving revenue teams a more precise basis for managing overbooking than relying only on historical averages or static booking limits.

Airline inventory optimisation normally focuses on deciding how capacity should be made available against expected demand. Post-booking optimisation extends that decision window after seats have already been sold. RevenueMax reassesses expected show-up, remaining capacity and passenger flexibility to identify inventory that can potentially be reopened, protected or reallocated.

Airline spoilage occurs when seats depart empty despite having potential commercial value. RevenueMax uses expected passenger show-up and departure-level capacity signals to identify potential unused inventory before departure, allowing airlines to take targeted actions that support spoilage reduction, higher load factor and better RASK.

When a high-demand flight contains lower-fare passengers with travel flexibility, airlines can create additional capacity by offering selected passengers an incentive to move to another suitable departure. RevenueMax enables this post-booking revenue optimisation approach, allowing released inventory to become available for higher-value demand while keeping passenger movement voluntary.

Airline disruption management software should connect the disruption event with the actions required to recover affected passengers. RecoverMax identifies impacted PNRs, evaluates recovery options and turns the selected recovery plan into a passenger journey covering rebooking, reaccommodation, entitlements and communication.

Airlines use IRROPS management platforms to coordinate their response to irregular operations such as delays, cancellations, missed connections and other operational changes. RecoverMax focuses specifically on the passenger recovery layer, helping airlines move from identifying affected bookings to executing structured and scalable recovery journeys.

Automated airline rebooking connects disruption information with passenger bookings, available inventory and airline recovery rules. RecoverMax can identify eligible alternatives and present appropriate options to affected passengers, reducing the amount of manual rebooking that needs to be handled by airport or contact-centre teams.

Passenger reaccommodation software manages the passenger-side response when the original itinerary can no longer be fulfilled. This may include a replacement flight, alternative itinerary, hotel, meal, refund or other entitlement. RecoverMax coordinates these recovery components within an airline-defined disruption plan instead of handling each requirement separately.

Airlines can provide affected passengers with digital recovery journeys containing only the alternatives they are eligible to select. RecoverMax supports airline self-service rebooking, allowing passengers to review and accept suitable alternatives without waiting in airport queues or relying entirely on contact-centre agents.

An airline passenger communications platform connects operational events with passenger-facing messages across the journey. ImpactMax uses live operational and passenger signals to trigger relevant communications through channels including WhatsApp, SMS, email and voice, helping airlines keep passengers informed as events change.

Airlines can connect operational sources such as flight, airport and reservation systems to communication workflows. ImpactMax detects relevant events and triggers real-time passenger notifications based on airline-defined rules, reducing the need for operations teams to manually initiate communications for each event.

Automated passenger communication software can use events from connected operational systems to trigger notifications for delays, cancellations, gate changes, baggage updates and other journey milestones. ImpactMax links these events with the relevant passenger audience and communication workflow so updates can be delivered at scale.

ImpactMax supports omnichannel airline passenger communications across WhatsApp, SMS, email and voice. Channel orchestration allows airlines to determine how a message should reach a passenger depending on the event, audience and communication workflow rather than relying on a single channel.

An airport emergency notification system should not only distribute an alert but also provide visibility into whether critical recipients have received or acknowledged it. ImpactMax can target defined airport teams and stakeholders across voice, WhatsApp, SMS and email while capturing acknowledgement status for operational teams such as the AOCC.

A conversational AI platform helps organisations automate and manage customer interactions across messaging, chat and voice while connecting to business systems and live agents.

An AI customer service platform combines automated support, workflow execution and human-agent assistance to resolve customer requests more efficiently.

Yes. ConverseMax supports WhatsApp-based customer interactions within the same automation and agent environment.

Yes. Conversations can be escalated based on customer intent, AI confidence or workflow rules while preserving the existing context.

Yes. ConverseMax supports browser-based voice escalation with PSTN connectivity.

Yes. ConverseMax is designed to connect with enterprise APIs and customer systems so interactions can use live business data.

Sales organisations, channel distributors, and technology partners can use the enquiry form to describe a potential fit.

The page outlines three core areas to explore: sales partnerships, channel distribution partnerships, and technology partnerships. The right approach depends on the opportunity and mutual fit.

Share your organisation’s name, your role, the markets you serve, the kind of partnership you have in mind (sales, channel, or technology) and any specific customer need or opportunity you would like to discuss.

No. An enquiry is an initial conversation, not confirmation of acceptance or a commercial agreement. Any next steps would need to be discussed directly with 22North.