22North . ImpactMax

Keep every
passenger informed.

ImpactMax is an omnichannel passenger communications platform that keeps people connected to the right information, across the journey. From pre-departure to baggage claim, feedback & beyond.

27 December 2026 | 20:14 PM LIVE VIEW
OPERATIONAL ALERT
Weather advisory (DEL)
Thick fog may affect departure operations due to low visibility.
18,640
passengers
99.6%
Delivery rate
87
active journeys

Request a Demo

Tell us a bit about yourself, and we'll reach out to schedule a personalized walkthrough of the 22North suite.

Thank You, !

We've received your demo request for . Our team will review your details and revert back to you shortly. Stay tuned!

Plane
What ImpactMax Does

Built for the moments that passengers remember most.

Keep passengers connected with contextual communications across their journey.

01 • Journey Communication

Keep passengers moving.

Deliver timely, contextual updates from booking through arrival & after. From baggage and belts to cabs and hotels.

  • Booking & Itinerary Updates
  • Gate, Boarding & Baggage Alerts
  • Connection & Arrival Information
02 • Operational & Emergency Alerts

Keep passengers at ease.

Say what matters, when it matters. Reach passengers quickly during operational changes or emergencies.

  • Weather & Airport Advisories
  • Mass Emergency Notifications
  • Routine Delays & Lost and Found
03 • Engagement & Feedback

Build strong relationships.

Turn ongoing communication into an opportunity to build strong passenger relationships and nurture loyalty.

  • Feedback & Post-travel Journeys
  • Offers & Destination Messaging
  • Re-engagement & RepeatTravel
Plane
Applications

Keep passengers informed at every step.

Connect operational events to the messages passengers actually need, from itinerary confirmation to gate changes, boarding, baggage claim and arrival.

Signal

Journey Stage

Intelligence

Passenger Context

Action

Message

Outcome

Better Experience

27 Decemeber 2026 | 20:14 PM ACTIVE JOURNEY
12
active updates
4
active channels
99%
delivered
Gate ChangeFlight 418 • Gate 23WHATSAPP • SMS • EMAIL
Boarding ReminderFlight 327 • Boarding Begins at 21:05WHATSAPP • SMS • EMAIL
Baggage UpdateFlight 142 • Belt Number 7 in the arrival hallWHATSAPP • SMS • EMAIL
Weather Alert & DelayFlight 282 • Heavy rain & low visibility, delay +30 minsWHATSAPP • SMS • EMAIL
Why ImpactMax

Every moment is an
opportunity to build
or lose trust.

Plane

BUSINESS IMPACT

~ 30%

Increase in customer response rate

OMNICHANNEL INTEGRATION

Reach passengers across WhatsApp, SMS, email, push and other connected channels.

AIRLINES & AIRPORTS

One communications layer for the organisations managing the passenger journey.

REAL TIME COMMUNICATION

Trigger timely communications from operational events, journey milestones and urgent situations.

Plane
Working in Sync

Built for aviation,
Connected to your stack.

Act without replacing
the operational stack.

Operational System

Passenger & event signals

PSSDCSAODBCRM

ImpactMax

Contextual and omnichannel communications

JOURNEY CONTEXTMESSAGE ORCHESTRATION

Business Outcome

Better passenger experiences.

HIGHER ENGAGEMENTIMPROVED LOYALTY
Plane
Trust & Security

Enterprise-ready. Airline-aware.

Plane
FREQUENTLY ASKED QUESTIONS

Frequently Asked Questions About ImpactMax

Real-time passenger communications across WhatsApp, SMS, email, and voice.

An airline passenger communications platform connects operational events with passenger-facing messages across the journey. ImpactMax uses live operational and passenger signals to trigger relevant communications through channels including WhatsApp, SMS, email and voice, helping airlines keep passengers informed as events change.

Airlines can connect operational sources such as flight, airport and reservation systems to communication workflows. ImpactMax detects relevant events and triggers real-time passenger notifications based on airline-defined rules, reducing the need for operations teams to manually initiate communications for each event.

Automated passenger communication software can use events from connected operational systems to trigger notifications for delays, cancellations, gate changes, baggage updates and other journey milestones. ImpactMax links these events with the relevant passenger audience and communication workflow so updates can be delivered at scale.

ImpactMax supports omnichannel airline passenger communications across WhatsApp, SMS, email and voice. Channel orchestration allows airlines to determine how a message should reach a passenger depending on the event, audience and communication workflow rather than relying on a single channel.

An airport emergency notification system should not only distribute an alert but also provide visibility into whether critical recipients have received or acknowledged it. ImpactMax can target defined airport teams and stakeholders across voice, WhatsApp, SMS and email while capturing acknowledgement status for operational teams such as the AOCC.

Keep passengers informed & the journey connected.

See how ImpactMax can connect passenger communications across your airline or
airport, from everyday journey updates to disruption and emergency alerts.

Talk to an Expert →

Request a Demo

Tell us a bit about yourself, and we'll reach out to schedule a personalized walkthrough of the 22North suite.

Thank You, !

We've received your demo request for . Our team will review your details and revert back to you shortly. Stay tuned!