About 22North
About Us
22North is the aviation specific offering from Phonon. Since 2006, Phonon has diversified & multiplied both capability & vision to serve businesses better.
As we move forward in the age of AI, hyper-specific targeting & lightning fast deliveries, 22North is committed to providing airlines & airports solutions which are scalable, centred around customer satisfaction and cost-efficient.
We are a proudly Made in India company.
Meet The Team
Ujwal Makhija
Founder & MD, Phonon
Pooja Makhija
Executive Director
Paresh Domadia
Chief Technology Officer
Parin Shah
AVP, Client Success
Explore 22North
by phonon's journey so far
We are a proud Made In India company headquartered in Vadodara, Gujarat. We specialize in solving business problems – with technology as a means, not an end.
Phonon Founded
Phonon was founded as a proprietary firm by visionary entrepreneur Mr. Ujwal Makhija. Established as a cloud telephony company based in Asia, Phonon aimed to revolutionize business communication by leveraging emerging technologies to provide seamless, automated customer interaction solutions.
Click to Call™ Launches
Phonon successfully secured the trademark for Click to Call™, a pioneering solution designed to bridge the gap between businesses and their customers. This innovation allowed enterprises to offer real-time, one-click communication, significantly improving customer engagement and conversion rates. The introduction of this service positioned Phonon as a leader in customer-centric telephony solutions.
Phonon now a Private Limited Company
Phonon transitioned from a proprietorship to a Private Limited Company, a significant milestone that reinforced its commitment to growth and innovation. This incorporation helped Phonon scale its operations, attract investment, and establish a stronger foothold in the competitive communication technology industry.
Audiotex License acquired
Phonon was granted the Audiotex license for the Vadodara service area, enabling it to expand its offerings in regulated voice-based services. This licensing marked a key step in the company’s journey to provide compliant, high-quality telephony solutions tailored to businesses' evolving needs.
iDeliver launches
In a strategic move to enhance its artificial intelligence capabilities, Phonon acquired iDeliver, a provider specializing in AI-powered bots. This acquisition allowed Phonon to integrate advanced automation into its portfolio, offering businesses intelligent customer support and self-service options through voice and chat-based interactions.
Phonon Central Platform established
Phonon introduced Phonon Central, a self-service platform designed to streamline customer interactions through IVR (Interactive Voice Response) and chat solutions. This initiative enabled businesses to automate customer engagement, reducing operational costs while improving response times and service quality.
Partnership with Truecaller for Business
Strengthening its position in caller identification and business communication, Phonon entered into a channel partnership with Truecaller for Business. This collaboration empowered enterprises to enhance their brand visibility, reduce spam-related concerns, and improve customer trust through verified business caller identification.
Pan-India unified Audiotex License acquired
Phonon obtained the AudioTex Unified License for PAN-India operations, allowing it to provide seamless and compliant taxi services across the country. This milestone further solidified Phonon’s expertise in telephony solutions, ensuring smooth nationwide operations while adhering to regulatory standards.
22North “MyBooking on WhatsApp
Introducing all automated communications over the most used app - WhatsApp. This is especially useful for the aviation sector for pre-booking, post-booking, pre-travel, during travel, post-travel and also crew management. This has revolutionized how passengers interact with their airline and ensures smooth, consistent messaging without dependence on airline apps or websites
Run your entire airline and airport communication on WhatsApp.
Schedule a demo to learn more.
